Reddit marketing without getting banned
Updated · ThreeCommas
Short answer
To market on Reddit without getting banned, reply to people asking for help instead of posting ads, answer their question properly before mentioning your business, say clearly that you run it, follow each subreddit's self-promotion rules, and never post the same reply twice or use multiple accounts.
Why accounts get banned
Reddit's spam filters and moderators look for patterns: links in every comment, identical replies, new accounts posting links, and accounts that only ever talk about one product. Automated posting and vote manipulation lead to site-wide bans.
What works
Find threads where someone asked for a recommendation. Answer the actual question with something useful: what to look for, what to avoid, rough prices. Then mention your product once, as one option, with "I run [X], so I'm biased".
Only link if the subreddit allows it and the person would want it.
A reply template
"[Direct answer to their question in two or three sentences.] [One practical tip they can use whatever they choose.] Full disclosure, I run [business], which does [one line]. Happy to answer questions either way."
Never do this
Paste the same reply across threads, reply to posts that didn't ask, use a second account to recommend yourself, or automate any posting or voting.
Questions
Can I post a link to my website on Reddit?
In some subreddits, in context, if it answers the question. Many ban links from accounts with little history. When in doubt, describe it and let people ask.
How many self-promotional comments are too many?
Many moderators expect most of your activity to be genuine participation, with mentions of your business the exception.
Does ThreeCommas post on Reddit for me?
No. It finds the threads and drafts a reply that follows these rules. You post it yourself, from your own account.